What happened: The Bundesliga has agreed to a three-year U.S. media rights deal with Telemundo, the first time Germany's top soccer league has sold its Spanish-language rights separately from its English-language package. Telemundo and sister channel Universo will carry more than 100 matches per season on linear TV, with every match streaming in Spanish on Peacock.

Why it matters: Combined with the $20M-a-year English-language deal the league signed with Versant, the Bundesliga's total U.S. rights take lands close to the $30M it drew annually under its previous six-year ESPN deal, which had bundled both languages. The number keeps the league well behind the Premier League's $450M and La Liga's $175M U.S. annual hauls, but ahead of Serie A's low-eight-figure agreement with CBS.

What to watch: Telemundo Sports EVP Joaquin Duro said the Bundesliga's weekend match windows dovetail with the network's existing Premier League slate, letting it shift audiences between Telemundo, Universo and Peacock across the same viewing days.