What happened: The Connecticut Sun released a promotional video segment titled 'The Price is Right,' presented by local sponsor Lux Bond & Green. The activation features players testing their knowledge by guessing the retail prices of luxury jewelry pieces.

Why it matters: Sponsored content like this highlights the franchise's ongoing efforts to integrate local partners while showcasing players' personalities off the court. It reflects the broader trend of expanding commercial opportunities and engaging fan activations across the WNBA.

What to watch: The team will continue to balance its regular season schedule alongside off-court sponsor activations.