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MMA·TRANSACTION·September 21, 2026 12:54 AM ET

Dana White says UFC officials 'crack up' when fighters sign with Eddie Hearn

White told fighters to 'fire away' if they want Hearn.

Wire Report IntelligenceUpdated Sep 211 min read
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Dana White says UFC officials "crack up laughing" when #UFC fighters sign with Eddie Hearn: "It's hilarious. … Anybody

What happened: Dana White stated that UFC officials "crack up laughing" when fighters choose Eddie Hearn for representation. White described the management decisions as "hilarious" and invited any other competitors interested in joining Hearn to "fire away."

Why it matters: White's latest dismissal adds to his criticism of Eddie Hearn as the boxing promoter expands his footprint in MMA. The remarks underscore that the promotion does not view Hearn's foray into fighter representation as a serious business threat.

What to watch: The dynamic will be tested when Hearn's newly signed UFC clients enter their next round of contract negotiations with the promotion.

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