What happened: ESPN promoted its NBA Finals studio coverage, with the on-air crew live at 7 PM ET before every game and again postgame. The programming runs across ESPN, ABC and the ESPN App throughout the series.

Why it matters: The NBA Finals are the league's marquee event, and wrap-around studio coverage signals the scale of the broadcast push. Anchoring pregame and postgame across linear and streaming platforms widens the window to reach viewers around each game.

What to watch: Watch for the studio crew's first Finals broadcast and the start time of Game 1 coverage at 7 PM ET.