What happened: Zachariah Branch did not draw a target against the Pittsburgh Steelers, and his biggest spark — a 64-yard kickoff return — was erased by a holding penalty on Josh Woods. Atlanta now heads into Week 2 against the Carolina Panthers after leaning heavily on Cooper Rush, Bijan Robinson and the run game in the opener.

Why it matters: With Rush under center, Branch's speed is a fit for screens, motion touches and other quick throws that do not depend on deep-ball volume. Atlanta has already been building Zachariah Branch's role, and a broader package would add a needed change-up alongside Drake London, Jahan Dotson and Olamide Zaccheaus.

What to watch: Week 2 will show whether Atlanta treats Branch as a larger part of the offense against Carolina. Any rise in targets or designed touches would be a clear shift from his debut.