What happened: Ferrari's official account posted a 'Where's Wally'-style puzzle themed around the team, inviting followers to hunt for a hidden figure. The post leans into the spectacle of the Monaco Grand Prix weekend rather than on-track news.

Why it matters: Light, interactive content is a staple of how big F1 teams keep fans engaged around marquee race weekends, and Monaco is the most prestigious stop on the calendar. Posts like this help Ferrari sustain audience attention between sessions without breaking competitive news.

What to watch: Watch Ferrari's channels for follow-up race-weekend content and any on-track updates from Monaco.