What happened: The Charlotte Hornets shared that Brandon Miller met up with NASCAR driver William Byron for a tour of the Hendrick Motorsports facility. The two were connected by a shared number: Miller wears No. 24 for the Hornets, while Byron pilots the No. 24 car. The post framed it as "just 2 guys who rep no. 24."
Why it matters: Offseason crossover content like this keeps a young Hornets core visible during the NBA's downtime and ties the franchise to another high-profile Charlotte-area sports brand in Hendrick Motorsports. Building Miller's profile as a marketable face is part of how the organization grows national interest around its rebuild.
What to watch: Watch for the Hornets to lean on Miller-centered content through the offseason as the team builds toward the 2025-26 campaign.