What happened: Houston Dynamo FC promoted the Dynamo Crush Margarita in partnership with Camarena Tequila ahead of the upcoming weekend. The club directed supporters to purchase the beverage during matchday festivities.

Why it matters: Major League Soccer franchises routinely leverage beverage partnerships to drive in-stadium concession engagement during home matches. Commercial promotions provide an additional revenue stream and connect corporate sponsors directly with matchday attendees.

What to watch: The Dynamo return to action this weekend as matchday operations get underway.