What happened: Kilmer Sports Ventures hired Brendan Shanahan as a strategic adviser focusing on the PWHL on Thursday. Shanahan previously served as president and alternate governor of the Toronto Maple Leafs under MLSE.

Why it matters: The appointment reunites Shanahan with Kilmer owner Larry Tanenbaum, the former co-owner of MLSE. Adding a longtime NHL executive brings veteran hockey operations leadership to Kilmer's PWHL investment.

What to watch: Shanahan begins his advisory duties with Kilmer Sports Ventures immediately as the organization shapes its PWHL strategy.