What happened: The Lakers announced Albert, a personal finance app, as the team's newest official jersery patch partner. The team unveiled the deal on social media, showing newly added players wearing the patch for the first time.

Why it matters: Patch sponsorships are a recurring revenue stream for NBA franchises, and pairing the rollout with the roster's newest additions gives the partner visibility as the Lakers head into the 2026-27 season.

What to watch: Watch for the Albert patch to appear on official Lakers gear once the 2026-27 season begins.