What happened: ESPN has detailed the strict unwritten rules for celebrities sitting courtside at Madison Square Garden during the NBA Finals. The guidelines range from mandatory camera readiness to a prohibition on early departures, ensuring A-listers contribute to the arena's iconic atmosphere.

Why it matters: The Celebrity Row culture is a key part of the Knicks' brand as they hold a 3-1 lead over the Spurs in the 2026 Finals. Following Anunoby's historic Game 4 putback, MSG management has reportedly doubled down on prioritizing loyal fans over casual observers.

What to watch: The Knicks look to clinch their first championship since 1973 in Game 5 on Saturday.