What happened: NBC will distribute free ice cream from Star-Spangled Sunday trucks in both Atlanta and Los Angeles ahead of the Braves and Dodgers games. Fans can choose between Blue Bunny bomb pops and vanilla options. The giveaway is tied to the July 4th holiday weekend slate.

Why it matters: The promotion pairs a national broadcast window with the holiday weekend, when MLB leans on marquee markets to draw casual fans. Both Atlanta and Los Angeles are among the league's higher-profile draws, making them natural anchors for a July 4th activation.

What to watch: Fans attending the Braves and Dodgers games can look for the Star-Spangled Sunday trucks before first pitch to claim the giveaway.