What happened: On Ariel Helwani's Wednesday show, actor O'Shea Jackson Jr. said he hasn't felt this excited about pro wrestling since childhood. He credited the head-to-head competition between WWE and AEW for raising the quality of the product. Jackson appeared as the program's first guest of the day.

Why it matters: Celebrity endorsements of the WWE-AEW rivalry feed the narrative that a two-promotion era is good for fans and business, a recurring theme on Helwani's Uncrowned Wrestling show. Mainstream voices outside the bubble amplify reach into casual sports audiences. It also reinforces Helwani's pivot into wrestling coverage alongside his MMA brief.

What to watch: Watch for Jackson's full interview segment to surface clips on WWE and AEW socials. Helwani's lineup also includes Junior dos Santos, John Martin and Jake Babian on the same program.