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MLB·June 12, 2026 01:04 AM ET

Rockies Lean Into Meme Culture After Turbulent Road Trip

Colorado uses 'Hangover' quote to acknowledge road skid.

Wire Report IntelligenceUpdated Jun 121 min read
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How ‘bout that ride in? https://t.co/QnVVxO520S

What happened: The Colorado Rockies' social media team leaned into self-deprecating humor on Friday, posting a famous line from The Hangover to acknowledge a difficult stretch of play. The "How 'bout that ride in?" post followed a 9-3 loss to the Chicago Cubs as the team prepared for a road series in Oakland.

Why it matters: The post highlights the team's attempt to maintain fan engagement during a 2026 season marked by inconsistency and travel fatigue. As the Rockies navigate a roster transition, these social media 'vibe checks' serve to humanize the struggle and manage expectations during difficult road stretches.

By the numbers: Colorado surrendered nine runs in a 9-3 loss to the Chicago Cubs on June 11, a game that featured the first career home run for Rockies prospect Cole Carrigg.

What to watch: The Rockies head to California for a three-game series against the Athletics, looking to stabilize their rotation. Fans will be watching to see if the team can bounce back from the "ride in" and find success on the West Coast.

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