What happened: The Colorado Rockies marked Father's Day with a lighthearted social post teeing up a round of dad jokes for fans. The team leaned into the holiday with the kind of groan-worthy humor the occasion invites.

Why it matters: Holiday social touches like this are part of how clubs keep fans engaged during the long grind of the regular season. They build goodwill with the family audience the franchise leans on at the gate and online.

What to watch: Expect more Father's Day content across the league as teams join in, with Colorado back to baseball business when first pitch arrives.