What happened: The Seattle Mariners emphasized their signature trident branding and urged the franchise to 'stay hot' heading into the middle of July. Corporate partner Lexus sponsored the midsummer rallying cry.

Why it matters: Following an 11-0 victory and a series win earlier in the month, the team is looking to build on its recent success. A sustained run of good form is necessary to remain competitive in the playoff hunt.

What to watch: The roster will try to string together more victories as the summer schedule continues.