Spurs bring Hôtel Spurs fan activation to Paris

Free entry runs Aug. 1-2 at Palais Brongniart.

Wire Report IntelligenceUpdated Jul 281 min read

We're back in Paris this weekend 🇫🇷 Check into Hôtel Spurs at the 2026 NBA Summer House for a nostalgic SA-inspired ret Via @spurs on X

What happened: The SA-themed retreat will serve signature drinks and distribute exclusive keepsakes during NBA Summer House. The daytime event is part of a three-day basketball and culture program in Paris.

Why it matters: The activation extends San Antonio's Paris presence ahead of an NBA regular-season game there on Jan. 14, 2027. It gives the franchise an offseason showcase in a key international market.

By the numbers: NBA Summer House runs Aug. 1-2, following an After Dark event on July 31.

What to watch: After Dark opens July 31 before the daytime fan program begins.

Sources

@spurs 2026-07-28T20:45:02.439280+00:00

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Spurs bring Hôtel Spurs fan activation to Paris

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