What happened: Under Armour and Las Vegas Aces guard Kelsey Plum have parted ways after a four-year partnership. UA confirmed the split to B/R Kicks. No further details on the separation were provided.

Why it matters: Endorsements boost WNBA stars' earnings amid league growth. Plum, a three-time All-Star and champion, remains marketable for rivals like Nike. Highlights shifting brand alignments in women's sports.

What to watch: Monitor for Plum's next sponsorship announcement as WNBA preseason nears.