What happened: The Utah Jazz have introduced a redesigned team license plate that goes on sale starting July 1. The franchise is positioning the new plate as part of a broader visual refresh tied to its current branding.

Why it matters: Specialty plates are a steady fan-engagement and revenue channel for NBA franchises, letting supporters display team affiliation year-round and off the court. A refreshed design keeps the merchandise current and gives the fan base a new way to back the club heading into the 2026-27 season.

What to watch: Fans can obtain the redesigned plates beginning July 1, with availability the next thing to watch as the rollout begins.