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NBA·June 23, 2026 04:33 PM ET

Vlade Divac backs NBA champion's claim that great GMs can't be fully honest

Ex-Kings exec agrees the job rewards ruthlessness.

Wire Report IntelligenceUpdated Jun 231 min read
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What happened: An NBA champion argued that being an effective general manager requires a willingness to deceive, contending an executive who stays completely honest can't excel at the role. Former Sacramento Kings general manager Vlade Divac voiced agreement with the premise, lending a front-office perspective to the debate over what the job actually demands.

Why it matters: The comments cut against the public image teams cultivate around their executives, framing roster-building as a game of leverage, misdirection and guarded information rather than straight talk. Divac's endorsement carries weight because he ran a front office himself, and the take resurfaces familiar questions about transparency between teams, agents and players.

What to watch: Watch whether other current or former executives weigh in, and how the framing lands with players and agents heading into the 2026-27 offseason.

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