What happened: Williams Racing is hosting a fan zone in Barcelona's Ciutat Vella district, at Carrer dels Boters, 4. The activation features a full-scale show car in the FW48 livery, special-edition Barcelona merchandise, prizes, and a guest appearance by 1997 world champion Jacques Villeneuve.

Why it matters: The event continues Williams' Barcelona fan-zone push ahead of the Catalan Grand Prix, using the race weekend to grow its supporter base in a key European market. Tying a former champion like Villeneuve to the appearance adds heritage value as the team builds momentum in the 2026 season.

What to watch: Fans can expect appearance times and merchandise details via the team's linked event page, with the activation timed to the Barcelona race weekend.