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WNBA·ANALYSIS·August 31, 2026 05:15 AM ET

WNBA’s ‘The W’ trademark bid turns on the word ‘the’

Wire Report IntelligenceUpdated Aug 311 min read
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What happened: The WNBA’s effort to secure the ‘The W’ trademark remains contested by the Cubs and Nationals.

Why it matters: The dispute could shape how the league protects and markets one of its core shorthand brands.

What to watch: Trademark officials will weigh whether the wording can distinguish the league’s brand from existing uses.

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