What happened: Alpine's Formula 1 team marked Monaco Grand Prix week with a promotional post showing arrival by water aboard a Beneteau Gran Tourismo 50 Alpine. The lighthearted message leaned into the glamour and seaside setting that define the Monaco round rather than any on-track news.

Why it matters: Monaco remains F1's marquee street event, and teams routinely lean on its prestige for brand and sponsor activation. For Alpine, the boat tie-in is a marketing moment that fits the broader race-week tradition of arriving at Monaco by sea.

What to watch: Attention turns to on-track running as the Monaco Grand Prix weekend gets underway, where Alpine will look to convert paddock buzz into points.