What happened: Joe Burrow said he is bringing a "now or never" mentality to his game. He added that he treats each day as if it were his last.
Why it matters: Burrow has set a Super Bowl win as his target for 2026. That goal gives his changed approach a clear measure of success.
By the numbers: Three straight seasons have ended without a playoff berth.
What to watch: The approach gets its first regular-season test Sept. 13.