What happened: The Calgary Flames announced their 'Sub Saturday' promotion in partnership with Firehouse Subs Canada. The release continues the organization's recurring weekend commercial campaign.

Why it matters: The marketing activation maintains regular corporate partner programming for the club alongside its playing schedule. Calgary routinely highlights retail sponsors around weekend game dates.

What to watch: The Flames face the Colorado Avalanche on Saturday, with puck drop set for 10:00 PM ET.