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NFL·ANALYSIS·September 5, 2026 08:23 PM ET

Cowboys settle No. 40 swap with an ownership deal

Miller will wear 40; Luepke moves to No. 30.

Wire Report IntelligenceUpdated Sep 61 min read
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What happened: The agreement makes Hunter Luepke a part owner of Von Miller's Greener Pastures Chicken. Talks included chicken for life and $40,000 to $50,000 in tattoo work before shifting to equity.

Why it matters: Luepke received an ongoing business interest instead of a one-time payment. The agreement also resolves Dallas's duplicate-number issue before the season.

By the numbers: Luepke initially asked for 2% equity; Miller said the final stake is smaller. The tattoo proposal carried an estimated cost of $40,000 to $50,000.

What to watch: Miller's first appearance in No. 40 will complete the swap when Dallas opens its season.

Sources

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