What happened: The Jacksonville Jaguars promoted MVP+ Membership with early access to EA Madden NFL and EA Sports College. The team directed fans to a membership link tied to the gaming perk.
Why it matters: The offer gives the Jaguars another offseason touchpoint before the upcoming 2026 NFL season. It also connects the club's membership push to two major football video game franchises while the team builds fan engagement outside the regular-season calendar.
By the numbers: MVP+ members are being marketed early access to EA football titles; EA Sports College also referenced a July 1 deadline for MVP+ membership tied to seven-day early access and mascot unlocks.
What to watch: Watch whether the Jaguars keep pairing membership sales with digital perks as training camp nears.