What happened: UFC commentator Joe Rogan has signed a multi-year contract extension with Spotify worth $250 million, per The Wall Street Journal. The agreement allows his podcast to continue streaming across multiple platforms.

Why it matters: The new contract mirrors the $250 million deal Rogan secured during his 2024 renewal. Maintaining broad distribution ensures maximum reach for the program, which frequently

What to watch: The 59-year-old is expected to maintain his current schedule, balancing podcast duties with cageside commentary at select UFC numbered events.