What happened: The Los Angeles Clippers brought rookie Keaton Wagler together with their supporters group, The Swell, to choose the official chant for his Intuit Dome debut. The team paired the rollout with a push for 2026-27 season ticket sign-ups.

Why it matters: The fan-facing moment continues the Clippers' build-up around Keaton Wagler, the No. 5 overall pick in the 2026 NBA Draft, positioning him as a cornerstone of the marketing for the upcoming campaign. Tying a rookie's introduction to ticket sales signals how central the team expects him to be to its identity at Intuit Dome.

What to watch: Watch for Wagler's first appearance in front of the Intuit Dome crowd once the 2026-27 season opens and the chosen chant gets its live debut.