What happened: The Dallas Mavericks are inviting fans to a Club Maverick member seat-selection event on June 25 from 4-8 PM. Attendees can RSVP to choose their seats and join the membership program. The event lands in the middle of the team's offseason draft week.
Why it matters: Season-ticket and membership drives are a key part of an NBA club's offseason business calendar, locking in fan commitments ahead of the 2026-27 campaign. Hosting the event during draft week ties the membership push to peak fan attention as Dallas builds its roster.
What to watch: Watch for the Mavericks to pair the membership push with roster news as the 2026-27 offseason continues.