What happened: NFL Network's Insiders reported that the league is continuing to capture new holidays, citing the newly added Thanksgiving Eve game as the latest example. The Green Bay Packers and Los Angeles Rams are slated to play that Wednesday window, which will stream on Netflix. It marks another step in the NFL's push to plant flags on dates outside its traditional Sunday-Monday-Thursday footprint.

Why it matters: Holiday windows are some of the most valuable real estate in U.S. television, and the NFL has methodically layered Christmas, Black Friday, and now Thanksgiving Eve onto its inventory. Each new date strengthens the league's leverage in future media-rights talks and gives streaming partners like Netflix tentpole programming. For fans, it means more standalone primetime games with concentrated national attention.

What to watch: Watch for the full 2026 schedule release to confirm kickoff time and any additional holiday-adjacent windows. Netflix's handling of the Packers-Rams Thanksgiving Eve broadcast will set the template for future midweek holiday games.