What happened: The New England Patriots' official account posted a lighthearted New Balance promotion featuring quarterback Drake Maye and tight end Hunter Henry. The post tagged the apparel brand and used the team's #NEPats hashtag as part of routine offseason social content.

Why it matters: Maye and Henry are central to New England's plans heading into the 2026 season, with Maye established as the franchise quarterback and Henry a key target at tight end. Offseason brand content like this keeps both players visible to fans during a quiet stretch of the calendar.

What to watch: Attention turns to the Patriots' offseason program and the runway toward the 2026 NFL season, where the Maye–Henry connection figures prominently in the passing game.