What happened: Pro Football Focus announced a free trial promotion for its PFF Pro analytics platform on Thursday. The analytics outlet paired the subscription push with metrics tracking the Denver Broncos applying pressure on opposing quarterbacks.

Why it matters: PFF regularly leverages team performance breakdowns to drive conversions to its premium data tools. Denver's defensive front has generated increased attention following a 28-24 victory against the Kansas City Chiefs on Nov. 1.

What to watch: Denver continues its regular season schedule as teams approach the Nov. 10 trade deadline.