What happened: The Rams unveiled two new alternate uniform designs for the 2026 season, each drawing on a different era of The team shared the looks in photos posted alongside the announcement.
Why it matters: Alternate jerseys give the Rams a merchandising and fan-engagement play built around franchise nostalgia rather than performance. The staggered rollout across two separate weeks spreads the reveal over the season rather than debuting both at once.
By the numbers: The sol alternate is set to debut in Week 2, with the white version following in Week 12.
What to watch: Watch for the sol uniform's on-field debut in Week 2, with the white alternate to follow in Week 12.