What happened: The Kansas City Royals announced an upcoming concert featuring Post Malone and Jelly Roll and directed fans to buy tickets. The event pairs two of the biggest names in current music for a live date tied to the club.

Why it matters: Marquee concerts give the Royals a way to keep the ballpark active and draw fans beyond the game schedule, adding a non-game revenue and attendance driver during the season. Tentpole music acts also broaden the team's reach to audiences outside its regular fan base.

What to watch: Watch for the concert date, full lineup details, and how quickly the ticket allotment sells through.