What happened: The Vancouver Whitecaps are promoting the Perfect Bracket Challenge presented by Coors Light, a free-to-enter contest tied to the 2026 Leagues Cup. Fans who pick a flawless bracket are entered for a chance to win $1 million. The club shared an entry link across its social channels.

Why it matters: Bracket-style sweepstakes are a fan-engagement play timed to the Leagues Cup window, keeping the competition front of mind before the field is set. It mirrors a parallel push from other clubs, including LAFC's own Coors Light bracket promotion a day earlier, signaling a coordinated league-wide marketing rollout.

What to watch: Watch for the official Leagues Cup 2026 bracket and format release, which will define the 36-team, two-phase path that entrants must predict.