What happened: Williams Racing has opened a fan contest built around five special edition caps. Supporters are invited to identify all five and submit their answers for a chance to win a signed one.

Why it matters: Interactive promotions like this deepen fan engagement and reward followers during the Formula 1 season. Limited merchandise drops are a routine part of how teams build their brand and connect with supporters away from the track.

What to watch: Fans who submit their answers are entered for the chance to win a signed special edition cap.