What happened: The New York Yankees launched their "All Gold Everything" social media campaign on Tuesday, promoting first baseman Paul Goldschmidt for the 2026 MLB All-Star Game. The initiative highlights the veteran slugger's impact as voting for the Midsummer Classic intensifies across the league.

Why it matters: Goldschmidt has been a stabilizing force for the AL East leaders, providing veteran leadership and consistent production. Following a dramatic victory over Cleveland on Monday, the Yankees are leveraging their momentum to secure All-Star spots for their top performers as they maintain the American League's best record.

What to watch: Fans can cast their ballots for the All-Star Game through the end of the month via official MLB channels. The Yankees continue their series against the Guardians tonight at Yankee Stadium.