What happened: Formula 1's traditional drivers' parade at the British Grand Prix will feature Lego minicars, with all 22 drivers riding individual builds around Silverstone before Sunday's race. The stunt follows the Lego drivers' parade held at last year's Miami Grand Prix. Each minicar was assembled from 28,000 Lego bricks by a team of 20 designers.

Why it matters: The parade lap has become a marquee promotional moment for F1, and reprising the Lego tie-in at Silverstone extends a fan-friendly spectacle to one of the sport's most historic venues. It underscores the growing role of brand collaborations in dressing up race-weekend showmanship.

What to watch: Watch for the parade lap ahead of Sunday's grand prix at Silverstone to see the minicars in action.