What happened: McLaren F1 resurfaced a throwback of England captain Harry Kane visiting the team's garage in Barcelona during last year's race weekend. The team paired the image with World Cup messaging as the paddock heads back to the Circuit de Barcelona-Catalunya for the 2026 Barcelona Grand Prix.

Why it matters: The post folds two of McLaren's marketing threads together: its football crossover appeal and the buildup to Round 7 in Spain. Tying the resurfaced Kane visit to the 2026 World Cup keeps the team's papaya brand in front of a broader sports audience between race weekends.

What to watch: Attention turns to on-track running at the Circuit de Barcelona-Catalunya as McLaren continues its European stretch. Watch for whether the team leans further into football tie-ins through the Barcelona GP weekend.