What happened: The Philadelphia Phillies are urging fans to vote in the MLB All-Star Game ballot, leaning on an 'MV3' rallying cry to drive turnout. The team paired the message with a direct voting link as the All-Star selection window heats up.

Why it matters: All-Star voting is a yearly flashpoint for fan bases, and Philadelphia has a track record of mobilizing one of the loudest followings in the sport. A strong ballot showing translates into All-Star recognition for the club's stars and national spotlight for the franchise during the midsummer break.

What to watch: Watch how Philadelphia's vote totals stack up against other contenders as the ballot deadline approaches and starters are revealed.