What happened: The Phoenix Mercury are rolling out a new visual identity, including new marks and logos, ahead of the franchise's 30th season. The rebrand keeps roots in the team's first 29 years while signaling what the club calls a new era of Mercury basketball.

Why it matters: As one of the WNBA's original franchises, a full identity refresh is a significant milestone, tying the brand's heritage to its next chapter. The move arrives amid roster activity, including the recent signing of guard Shay Ciezki to a developmental contract.

What to watch: Watch for the official unveiling of the new marks and logos and how the look carries into the 2026 season.