What happened: George Russell got behind the wheel of the Mercedes 300 SL, adding the classic gullwing to the list of storied Mercedes machines he has driven. Mercedes shared his reaction, with Russell calling it the coolest car he has been in.

Why it matters: The moment ties Russell to Mercedes heritage during the British Grand Prix weekend at Silverstone, his home race. Brand engagement like this keeps the works driver front-and-center as the team markets its history alongside its current campaign.

What to watch: Attention now turns back to on-track running at Silverstone, where Russell leads Mercedes' effort through the British Grand Prix weekend.