What happened: Stephen Curry has signed a new signature shoe deal with Chinese sportswear company Li-Ning, according to a report from Yahoo NBA. The move follows the end of his long-running partnership with Under Armour, which split with Curry last year after more than a decade together.

Why it matters: Curry was one of the most prominent faces of Under Armour's basketball business, and his departure reshapes the signature-shoe landscape at the top of the sport. A pairing with Li-Ning gives the brand a marquee global star and signals Curry's continued reach beyond the court even as the on-court phase of his career winds down.

What to watch: Watch for official confirmation and launch details from Li-Ning, including signature line timing and the financial terms of the agreement.