What happened: Vertical 76 opened its Philadelphia 76ers site detailing newsletter, podcast and reader offerings for subscribers. The site went live on a Philadelphia game night to anchor coverage to the opening schedule.

Why it matters: A dedicated daily 76ers beat consolidates coverage for readers through camp and the early season. The project is pitched as sustainable, reader-supported coverage rather than algorithm-driven distribution.

What to watch: The first newsletter edition arrives Friday with the podcast rollout to follow.