What happened: Haas F1 Team announced that tickets are now on sale for a two-day fan event in Fuji, Japan, with Ayao and Sho among those scheduled to take part. Discounted entry is being offered through the team's Haas+ membership program.

Why it matters: The event deepens Haas's direct-to-fan presence in Japan, one of Formula 1's most passionate markets, and gives the membership program a tangible perk to anchor its value. Building a loyal supporter base off the track has become a key commercial lever for smaller grid teams.

What to watch: Watch for the full appearance lineup and the two event dates, along with how quickly the discounted Haas+ allocation sells through.