What happened: The Jacksonville Jaguars are directing fans to buy tickets through a Ticketmaster link tied to their #DUUUVAL rallying cry. The promotion runs alongside UF Health, one of the franchise's stadium-side partners, as the team markets its upcoming home slate.

Why it matters: Offseason ticket marketing is an early read on fan demand and how the club is framing expectations heading into the 2026 campaign. It arrives amid ongoing debate over whether the Jaguars are real AFC South contenders this season, giving the sales push a competitive backdrop.

What to watch: Watch for training-camp dates and preseason scheduling, which typically drive the next wave of ticket demand ahead of the 2026 season.