What happened: MLB announced a social media sweepstakes offering a baseball signed by Francisco Lindor. The promotional giveaway is tied to his commercial for the upcoming movie "Disclosure Day." Fans can enter the contest by reposting and replying to the league's official post.

Why it matters: This crossover promotion highlights the league's push to position its top athletes within mainstream entertainment campaigns. Lindor, who returned to the field earlier this season, continues to be one of the sport's most visible stars. Such digital activations drive off-field engagement during the regular season.

What to watch: The sweepstakes entry window officially closes on June 4. The associated film will be released in theaters on June 12.