What happened: The Yankees posted their signature 'Cole Train Comin' Through' graphic on Saturday, pairing the ace-day hype tag with sponsor Delta and the club's #RepBX campaign. The post continues a running promotional series the team rolls out when Gerrit Cole takes the mound.

Why it matters: The 'Cole Train' branding has become a reliable signal of an ace start in the Bronx, and the club has leaned on it throughout the summer — it is the same 'Cole Train' hype the Yankees rolled out in early June. Pairing it with the Delta sponsorship shows how the team keeps folding its rotation into the #RepBX content push.

What to watch: Watch how the outing unfolds and whether the Yankees keep riding the #RepBX campaign through the holiday weekend slate.