What happened: The Haas Formula 1 team announced the release of a new official plush bear merchandise item during the Monaco Grand Prix race week. The team shared the update via social media, inviting fans to purchase the new plush mascot.

Why it matters: Merchandise drops help teams capitalize on the massive fan engagement surrounding marquee events. The bear theme playfully nods to the team's driver roster, building on promotional momentum after the team recently highlighted Bearman's special Monaco GP helmet.

What to watch: Haas will continue its media and promotional activities before shifting focus to the upcoming practice and qualifying sessions on the Monte Carlo streets.